In the present paper we analyze the posibility of implementing G.I.S. in the publicity domain. Locating the optimum areas to undertake a certain kind of publicity is conditioned by knowing a set of complex factors (geodemographic, socio-economical, educational characteristics, the infrastructure of the targeted space, etc.). A first stage is building a complex as possible a database reffering to the publicity campaign. Afterwards, based on some G.I.S functions we can try to develop identifying and grading algorithms for publicity areas.

 

advertising, G.I.S, database, detection, Oradea