GIS Applications in Business Environment. A major change in many business organizations is the increasing evidence of a change in our regard to locational decision-making. Many sectors like retail, distribution and marketing have a spatial dimension. At the very core of this information is geographic location, an address or a sales territory. All this information can be displayed and managed interactively on a map. GIS market can help the organization to determine which products and promotions match the lifestyles and buying patterns of the customers.

 

GIS, application, business, sales, strategy