The characteristics of a GIS database in the management of advertising. An aplied example to Oradea 

Abstract. - Until recently, the advertising activity was not regulated thus being conducted without many restrictions. Starting with 1998 the Oradea Municipality has developed a reglementation code to organize, authorize and direct the advertising activities. According to this code no company is allowed to place publicitary adds over the territory administrated by the Oradea Municipality unless it is among the companies accepted by the City Hall. However this did not apply to tax payers if the advertisement was located where the company holds its activity.

Keywords: GIS database, advertising, Oradea, companies